İHA – Erdem Genç

Rock artist Erdem Genç serves as cage-fight referee in his second music video

Rock artist Erdem Genç served as a cage-fight referee in his second music video, 'Bedeni Mahvet.' Genç will hold a promotional concert for his album Motivasyon on Tuesday, 26 March 2019.

Having recently followed up his debut album and video, 'Motivasyon,' with a second video for the song 'Bedeni Mahvet,' rock artist Erdem Genç this time performs from behind iron bars. In the cage fight Genç refereed, the attractive performers facing off showed off their skills in time with the lyrics. In the video, which also drew attention for Erdem Genç's custom-designed microphone, the musicians keep pace with the track's driving rhythm.

Before filming, which took place at a kickboxing gym in Sarıyer, the Russian models took punching and striking lessons from champion trainers Aygün Kutlu and Fehmi Ergüven. The models then stepped into the cage and showed off all their skills for the artist. The winner of the fierce contest was revealed at the end of the video.

During filming, Özgür Güngör, who also directed the video, played the guitars. Cem Yetiz served as director of photography, while Görkem Genç and Burak Altan handled the behind-the-scenes footage.

Promotional Concert on 26 March

It was announced that the promotional concert for the album Motivasyon, featuring various surprises and guest artists, will take place on Tuesday, 26 March 2019 at Dorock XL Beşiktaş, and will be free of charge.

Who is Erdem Genç?

A graduate of Mechanical Engineering from Yıldız Technical University (YTÜ), Erdem Genç studied Marketing Management at Boğaziçi University and completed an MBA at Özyeğin University. He completed his vocal training with Murat İlkan, vocalist of the band Pentagram, and Günay Acar, a soprano from the İTÜ Conservatory.

Genç, who has been part of music groups since his high school years, also released a demo/EP titled Dreams Have No Limits (Düşlerin Sınırı Yoktur) in 2003. He plays percussion with the groups Varillaz and Ritmbox and runs rhythm workshops. He has also published four books in the fields of personal development and literature, and has received awards such as Turkey's Most Outstanding Young Person and Young Entrepreneur of the Year.